Fridays at many Scottsdale Quarter stores are full of fun this summer!! They have some awesome events for families and kiddos, so be sure to check out their summer event calendar.
We are excited to share that some of these retail photography images were taken by two of our owners and lead photographers, Daniel Tooker and Everardo Keeme. The goal of this shoot was to provide some architectural images of storefronts & the fun and busy culture of the area – and at the same time capture the energy and movement at the Scottsdale Quarter.
A picture is worth a thousand words. It’s so cliché, but it’s true. Imagery has the power to evoke human emotions and reactions. Good imagery can stop someone in their tracks, and cause them to fill up their shopping cart. Being in the retail industry, so much of your business hangs on the perception of attraction. You need your store to appeal to the consumer in a physical way, even if the product provides a useful solution.
When professional photography gets incorporated into your business marketing plan, you can more effectively draw in consumer interest — and move them towards your place of business.
To learn more about real estate and/or branding photography by Photo Fusion Studio, click here. We’d absolutely love to meet you and hear how we can serve you and your next marketing project.
Why Your Retail Business Needs Professional Photography
Professional photography is a must for business success. Just look at some of your competitors or brands you admire. Almost always, these businesses leverage professional photography and other media forms to effectively entice their target markets.
Today’s consumers are both highly visual and increasingly selective with their time. This has led to businesses turning to professional photographers to create attractive visual assets that can be used in both digital and traditional marketing campaigns.
Retail store photography is more than just pictures or photos – it’s a multi-faceted tool and one that you need to invest in. Today’s competitive market makes advertising difficult. Businesses and organizations need to be able to quickly and decisively capture attention. Even the best products and services require high-quality marketing and assets in order to be sold.
Retail store photography is essential for businesses that rely on retail stores to sell their products. Store photography can be used to showcase merchandise, promote sales, and attract customers. It can also be used to document store layouts and displays. In addition, retail store photography can be used to create virtual tours of stores, which can be helpful for customers who are considering making a purchase. Whether you’re looking to document your store’s layout or attract new customers, retail store photography can be an essential tool for your business.
High-quality store photography is often necessary to properly illustrate your business. As a retail business, one of your main selling points is the visual and construction quality of your location. Therefore, by offering professional photography assets that are viewable to your customers, you are giving them the ability to grasp the value you provide. Absent imagery or poor-quality photos can significantly diminish your brand’s perceived value, and allow many customers to write you off.
Professional photography aids in your search engine optimization (SEO) rankings. Having a retail site where customers can browse and shop provides a consumer-focused experience. When your website features professional photography of your retail products, it further enhances the user experience — a critical factor in the SEO algorithm. Additionally, specific photos can rank for attached keywords, and Google Image search is increasingly popular, allowing organic searches to point directly to your product inventory — helping quickly connect customers with their search intent.
To learn more about professional retail photography by Photo Fusion Studio, click here. We’d absolutely love to meet you and hear how we can serve you and your next marketing project.